Social Commerce Playbook: Build a Sales Funnel with Korzina

Instagram, TikTok, YouTube, Pinterest, Discord, and even WhatsApp groups bring massive reach — yet a stream of likes rarely becomes repeat revenue without a unified workflow. Korzina brings catalog management, checkout, analytics, and customer communication under one roof. Use this step-by-step playbook to launch or scale social commerce in US, UK, or EU markets.

Step 1. Prepare your catalog and storefronts

Lay the groundwork with consistent product data and merchandising.

• Import products. Upload CSV/Excel files or use Korzina templates. Start with 15–20 SKUs to validate demand before scaling the catalog.
• Curate themed collections. Build drops for “new arrivals”, “creator collaborations”, “limited drops”, or “gift guides”.
• Enable channel-based pricing. Configure promo codes, membership tiers, or bundles to track ROI by individual platform.

Result: a single catalog with storefronts that are ready for link-in-bio hubs, shoppable galleries, or QR codes in pop-up events.

Step 2. Design entry points and lead magnets

Guide followers toward the next step and capture zero-party data.

• Korzina Smart Links. Launch a link-in-bio destination that routes shoppers to curated collections, product quizzes, or seasonal waitlists.
• UTM tracking. Generate unique URLs for every reel, short, story, Pinterest pin, Reddit post, or Discord announcement to compare creative performance.
• Automated DMs. Deploy Messenger, Instagram, or WhatsApp flows that answer FAQs, collect email/SMS, and hand customers to the product page when they are ready.

Result: every traffic source is traceable, and qualified leads land directly in your CRM.

Step 3. Build conversion scenarios

Turn engagement into orders and maximize average order value.

• Mini landing pages. Spin up targeted landing pages for drops, limited-time collaborations, subscription boxes, or coaching offers.
• Lead capture forms. Offer “request wholesale pricing”, “become an affiliate”, or “book a demo”. Submissions go straight into Korzina CRM for follow-up.
• Cross-sell and upsell widgets. Recommend add-ons and bundles right inside checkout to increase cart value.

Result: followers move from interest to purchase faster, and you capture opportunities beyond one-off sales.

Step 4. Sync analytics and customer communication

Give your team full visibility into the funnel and reduce manual busywork.

• Event tracking. Enable Google Analytics 4, Meta Pixel, and TikTok Pixel via the Analytics component to visualise drop-off points.
• Lead routing. Assign owners, set SLAs, and manage deal stages without leaving Korzina. Push hot leads to HubSpot, Salesforce, or Monday.com if needed.
• Lifecycle automation. Trigger onboarding, abandoned-cart, repeat purchase, or win-back flows via Klaviyo, Mailchimp, Customer.io, or Twilio.

Result: your CRM, paid media team, and support agents are aligned on every customer touch point.

Step 5. Maintain quality and scale

Keep operations reliable as the program grows.

• Inventory visibility. Sync real-time stock to avoid overselling hot products or subscription spots.
• Experimentation cadence. Run A/B tests on messaging, video hooks, creator incentives, and drop calendars. Korzina highlights conversion lift per audience or campaign.
• Channel expansion. Layer in marketplaces, retail pop-ups, or a full Shopify storefront while keeping catalog, orders, and payouts centralized.

Result: a repeatable growth engine that supports larger media budgets, more creators, and higher SKU counts.

Launch checklist

• Upload the catalog. Prepare product data, bundles, and digital assets.
• Configure collections and pricing. Tailor assortments and offers for each social platform or creator program.
• Generate smart links and automated DMs. Ensure every campaign source is trackable and responsive.
• Connect analytics and alerts. Turn on GA4, Meta Pixel, TikTok Pixel, and internal notifications.
• Run a pilot campaign. Measure conversion, refine creatives, and document the workflow.
• Scale spend and inventory. Increase budgets or SKU depth once the funnel delivers consistent unit economics.

Why Korzina fits social-first brands

• Unified control center. Manage catalog, payments, fulfilment, and CRM from a single dashboard.
• Actionable metrics. Understand channel-level ROI, creator performance, and drop-off points in real time.
• Agility. Update pricing, bundles, and creative assets without developer involvement or deployment delays.

A structured social commerce motion turns community engagement into a predictable revenue engine. Korzina keeps launch simple, keeps analytics trustworthy, and lets you scale across platforms and territories with confidence.